PGW
Business by CMS 2026
Thursday, October 22 & Friday, October 23, 2026
Paris Expo – Porte de Versailles, Hall 1 – Espace 2000
Gaming as a Business Platform
On October 22 and 23, 2026, PGW Business by CMS will bring together in Paris the professionals shaping, financing, publishing, distributing and growing the video game business.
Studios, publishers, platforms, investors, brands, agencies, institutions, IP owners, media and professionals from audiovisual, music, Entertainment and technology will come together in one place designed above all to connect, exchange ideas and create new business opportunities.
In 2026, PGW Business by CMS embraces a clear positioning: Gaming as a Business Platform.
Gaming is approached as an industry, an intellectual property ecosystem, a creative territory, a platform for partnerships and a powerful driver of communities.
Industry insights, case studies, networking and B2B meetings will enable professionals to understand the transformations reshaping the market, share experiences and, above all, meet the right people.
Why attend?
Understand a market in transformation
Leading executives, experts and industry professionals will share their experiences and perspectives on the models transforming the video game business.
Four thematic half-days will explore the industry's key challenges: production, financing, publishing, distribution, IP, Entertainment, brands, communities, TCG and esports.
Keynotes, panel discussions, Fireside chats, case studies and industry insights will bring together different perspectives and open the conversation around the market's new equations.
Meet the people shaping the industry
PGW Business by CMS is first and foremost a place to meet and connect.
Through MeetToMatch, the official networking platform of PGW Business by CMS, participants can discover who is attending, identify relevant contacts and schedule B2B meetings before the event.
Create new business opportunities
Studios, publishers, investors, brands, agencies, platforms, IP owners, institutions and creative industry professionals from France and around the world will all come together in one place.
In 2025, more than 200 companies were represented at PGW Business.
Content helps you understand the market. Connections help you grow your business.
On site, a networking lounge, dedicated meeting spaces and professional networking opportunities provide an environment entirely designed for business connections.
The 2026 Programm
THURSDAY FROM 9:00 TO 12:30
2026: MARKET RESET : How do you build and grow a game in a market that has changed?
THURSDAY FROM 2:15 TO 5:15
BEYOND THE GAME : From video games to Entertainment: how far can an IP go?
FRIDAY TO 9:00 TO 12:30
FROM ATTENTION TO ACTION : How can interest in gaming be turned into real business opportunities?
FRIDAY 2:15 À 5:15
FROM ATTENTION TO ACTION : How can interest in gaming be turned into real business opportunities.
THURSDAY, OCTOBER 22 — FROM 9:00 TO 12:30
2026: MARKET RESET : How do you build and grow a game in a market that has changed?
Producing, financing, publishing and distributing a game now requires industry players to rethink many of their strategic choices. Production costs, access to financing, publishing models, distribution, visibility, portfolio strategy and growth: Market Reset will explore the new equations shaping today's game business.
Among the first confirmed speakers :
Müge Nallar Bouillon — Deputy CEO & Group CFO, Embracer Group
Marie-Sophie de Waubert de Genlis — Chief Studios & Portfolio Officer, Ubisoft
Audrey Leprince — CEO & Co-founder, The Game Bakers
Julien Billard — Studio Manager, Gameloft Paris Studio
More industry voices will be announced soon.
THURSDAY, OCTOBER 22 — FROM 2:15 TO 5:15
BEYOND THE GAME : From video games to Entertainment: how far can an IP go?
Video game universes now extend far beyond the gaming experience itself. Audiovisual, animation, media, music and new formats: this half-day will explore how gaming IP, talent and communities are expanding into new areas of Entertainment.
A dedicated Music x Gaming sequence, co-developed with SpielFabrique and the Centre National de la Musique, will also explore the growing connections between these two industries.
FRIDAY, OCTOBER 23 — FROM 9:00 TO 12:30
FROM ATTENTION TO ACTION : How can interest in gaming be turned into real business opportunities?
Understanding audiences, choosing the right environments, creating relevant activations and measuring their impact: the relationship between brands and gaming is entering a new stage of maturity.
Co-developed with Alliance Digitale, this morning will explore new approaches to turning attention into action — from audience insights to activation, content, sponsorship, creativity and performance measurement.
Research, case studies and industry insights will feature representatives from Alliance Digitale, Orange, Bem, Gameloft, Caisse des Dépôts, Havas Play.
The objective: move beyond visibility and make gaming a genuine platform for collaboration and business growth.
FRIDAY, OCTOBER 23 — FROM 2:15 TO 5:15
THE FAN EXPERIENCE : How are TCG, esports and competitive experiences turning communities into powerful ecosystems?
From TCG to esports, communities are no longer simply following the worlds they love: they collect, play, compete, connect and take part in experiences that extend their engagement far beyond the game itself.
This half-day will explore how collecting, competition, events, live gaming and community experiences are helping shape new ecosystems around gaming.
The programme will notably bring together professionals from BLAST and Michelin to explore live gaming, alongside dedicated esports sessions developed with France Esports.
An afternoon exploring how community engagement translates into experiences, competition and new opportunities across the ecosystem.
More speakers and sessions will be announced soon.
Before the event
Through MeetToMatch, the official networking platform of PGW Business by CMS:
- discover the professionals attending;
- identify the most relevant contacts for your business;
- schedule B2B meetings in advance;
- build your personal agenda;
- explore the full programme.
At the event
Take advantage of an environment entirely designed for professional connections:
- a networking lounge;
- dedicated meeting spaces;
- scheduled networking opportunities;
- connections with key industry decision-makers;
- industry insights and case studies.
Find the right people. Meet. Connect. Turn conversations into business opportunities.
CMS, Official Partner of PGW Business by CMS 2026
Through this partnership, PGW Business by CMS and CMS share a common ambition: to provide industry professionals with an environment designed for meaningful conversations, knowledge sharing, network development and the creation of new collaborations.
By bringing together professionals with complementary expertise and market perspectives, PGW Business by CMS aims to become a key meeting point for those shaping the video game business and its new areas of growth.
At the Heart of Paris Games Week
Attending PGW Business by CMS also gives you access to Paris Games Week.
Your Business ticket provides access to PGW Business by CMS on October 22 and 23, to Paris Games Week, as well as its exclusive preview on Wednesday, October 21 from 6:00 PM.
An additional opportunity to discover the event ahead of its opening and extend your connections at the heart of Paris Games Week.
Practical Information
Dates
Thursday, October 22 & Friday, October 23, 2026
Opening
Doors open from 9:00 AM
Sessions begin at 9:30 AM
Venue
Paris Expo – Porte de Versailles
Hall 1 – Espace 2000, 2nd floor
Access
PGW Business by CMS is reserved for industry professionals holding a Business ticket.
Your Business ticket includes:
- access to all sessions;
- access to the networking areas;
- access to the MeetToMatch B2B platform;
- access to Paris Games Week;
- access to the Paris Games Week preview on Wednesday, October 21 from 6:00 PM.
PGW Business by CMS partners
Alliance Digitale
MeetToMatch
