PGW
Business by CMS 2026
Thursday, October 22 & Friday, October 23, 2026
Paris Expo – Porte de Versailles, Hall 1 – Espace 2000
Gaming as a Business Platform
On October 22 and 23, 2026, PGW Business by CMS will bring together in Paris the professionals shaping, financing, publishing, distributing and growing the video game business.
Studios, publishers, platforms, investors, brands, agencies, institutions, IP owners, media companies and players from the audiovisual, music, Entertainment and technology industries will come together in one space designed above all to meet, connect and develop new business opportunities.
In 2026, PGW Business by CMS reinforces its positioning: Gaming as a Business Platform.
Video games will be explored as an industry, an intellectual property, a creative space, a platform for partnerships and a powerful driver of communities.
Talks, case studies, Clinics, mentoring, networking and B2B meetings will shape these two days.
CMS, Official Partner of PGW Business by CMS 2026
Through this partnership, PGW Business by CMS and CMS share a common ambition: to provide industry professionals with an environment designed for meaningful conversations, knowledge sharing, network development and the creation of new collaborations.
By bringing together professionals with complementary expertise and market perspectives, PGW Business by CMS aims to become a key meeting point for those shaping the video game business and its new areas of growth.
The 2026 Programm
Four key areas for understanding market changes
THURSDAY FROM 9:00
2026: MARKET RESET : How do you build and grow a game in a market that has changed?
THURSDAY FROM 2:00
BEYOND THE GAME : From video games to Entertainment: how far can an IP go?
THURSDAY, OCTOBER 22 — FROM 9:00
2026: MARKET RESET:How do you build and develop a game in a market that has changed?
Producing, financing, publishing and distributing a game now requires many established approaches to be reconsidered. This first theme will explore the evolution of publishing and studio models, new investment strategies, distribution challenges and regulatory developments.
Featuring representatives from Ubisoft, Embracer Group, TENSTACK, Gameloft, The Game Bakers, Amplitude Studio, French Touch Capital, Griffin Gaming Partners, PLAION, AWS, Fnac Darty, PlayStation, Tencent and CMS.
Speakers include Müge Nallar Bouillon (Embracer Group), Audrey Leprince (The Game Bakers), Romain de Waubert (Amplitude Studio), James Rebours (PLAION) and Anne-Laure Villedieu (CMS).
THURSDAY, OCTOBER 22 — FROM 2:00
BEYOND THE GAME: From video games to entertainment: how far can an IP go?
Audiovisual, animation, community-driven creation, new formats and music: video game universes now extend far beyond the gaming experience itself.
This half-day will explore how IPs, talent and communities are expanding into new areas of Entertainment, featuring Tencent Games, Tactical Adventures, Ubisoft Film & TV, Sun Creature, Roblox, France Télévisions, ZQSD Productions, 11 bit studios and Fortiche Production.
Topics will include bringing Splinter Cell from game to screen, the transformation of audiences into creators, and how collaborations between gaming and Entertainment can scale to new levels.
Featuring Stéphane Decroix (Tencent Games), Hélène Juguet (Ubisoft Film & TV), Sofia Gkiousou (Roblox), Laurence Schwob (France Télévisions), Piotr Musial (11 bit studios) and Hervé Dupont (Fortiche Production).
FRIDAY FROM 9:00
FROM ATTENTION TO ACTION : How can interest in gaming be turned into real business opportunities?
FRIDAY FROM 2:00
FROM ATTENTION TO ACTION : How can interest in gaming be turned into real business opportunities.
FRIDAY, OCTOBER 23 — FROM 9:00
FROM ATTENTION TO ACTION: How can interest in gaming be turned into real business opportunities?
Co-created with Alliance Digitale, this morning will explore the evolving relationship between brands, audiences and gaming.
Attention, emotion, impact, creativity, integration into the media mix and in-game advertising: brands, platforms and agencies will compare experiences and strategies.
Featuring Twitch, WPP Media, Gameloft, Orange, Bem, Caisse des Dépôts, Havas Play and Carrefour.
FRIDAY, OCTOBER 23 — FROM 2:00
THE FAN EXPERIENCE: How are trading card games, esports and competitive experiences transforming communities into genuine ecosystems?
From TCG to esports, communities play, collect, participate, meet and share experiences that extend their engagement far beyond the game itself.
Mohammed Al Nimer (Esports World Cup) will explore the issues and opportunities that now go beyond competition itself. Anne Banschbach (BLAST), Geoffrey Marcet (Michelin), Sébastien Ratto (Ubisoft) and Corinne Menegaux (Paris je t’aime) will share their perspectives on what makes a great live gaming destination.
Marc de Saxcé (Riot Games) and Damien Guillemard (UVS Games) will also discuss Riftbound’s journey from video game to TCG.
Two sessions developed with France Esports will also explore the role of clubs, publishers, organizers and communities in building and developing the esports ecosystem.
Marc de Saxcé (Riot Games) and Damien Guillemard (UVS Games) will also discuss Riftbound’s transition from video game to TCG.
Two sessions developed in collaboration with France Esports will also examine the role of clubs, publishers, organisers and communities in the development of the esports scene.
In the Lounge: explore further, exchange ideas, meet people
Alongside the talks on stage, the PGW Business by CMS Lounge will host Clinics and small-group mentoring sessions.
The objective: to give participants the opportunity to dive deeper into practical issues, ask experts their questions directly and discuss their projects with industry professionals.
Public funding, intellectual property, licensing, brand integrations in games, music, audio and project support will be among the topics covered.
These formats will bring together experts and professionals from organizations including Bpifrance, CNC, Relais Culture Europe, CMS, Tencent, Gadsme, Kid Katana Records and G4F / Game Audio Factory.
Places are limited. Registration details for Clinics and mentoring sessions will be provided in the programme.
Before the event: prepare your meetings
PGW Business by CMS starts before you even arrive at the venue.
With MeetToMatch, the official networking platform of PGW Business by CMS, discover the professionals attending, identify relevant contacts and schedule your B2B meetings in advance.
The objective: arrive on October 22 and 23 with your agenda already planned, giving you more time to develop new business opportunities.
On site: more than a conference programme
On October 22 and 23, PGW Business by CMS will bring together content, expertise and professional networking in one dedicated space.
On-stage talks, B2B meetings, Lounge networking, Clinics, mentoring and informal networking opportunities will provide multiple ways to connect throughout the event.
Understand the market. Meet the right people. Move projects forward.
At the Heart of Paris Games Week
Attending PGW Business by CMS also gives you access to Paris Games Week.
Your Business ticket gives you access to PGW Business by CMS on October 22 and 23, to Paris Games Week, as well as to its preview evening on Wednesday, October 21 from 6:00 p.m.
Practical Information
PGW Business by CMS 2026
Thursday, October 22 & Friday, October 23, 2026
Paris Expo – Porte de Versailles
Hall 1 – Espace 2000, 2nd floor
Paris Games Week Preview Evening
Wednesday, October 21 from 6:00 p.m.
PGW Business by CMS partners
Alliance Digitale
MeetToMatch
SpielFabrique
Tencent
